May 2021 - Oct 2021 | Good Doctor

Good Doctor - Family Planning Program

A specialized health care feature for families, especially women, in the areas of conceiving.

Problems faced in Good Doctor App:

Without features to retain and engage quality cohorts, the Good Doctor App currently sees a very low retention and conversion rate. There is also a need to position the app as a solution for wellness and health management with daily relevance so that users are not only visiting the app when they are sick in the occasional times.

I was involved in the beginning and end of the product journey with the Product Managers, Doctors, Researchers, and Developers.

Understanding what the user is facing

Observation from the business and research team:

There are 5 million babies born each year in ID, suggesting that there are more than 13.3 million couples each year trying to conceive (if we assume a conservative estimate of 75% success rate for every attempt to conceive).
User Problems: Majority of the problem of conceiving comes from females. They don’t know when is the ovulation and tend to forget to their menstruation cycle.
Focusing on the types of users:
Couple who just started out and want to conceive
Couple who have been trying but have yet to be successful

Workshop

After hearing from doctors and researchers, there are three areas that we can tackle: pre-pregnancy, pregnancy, and post-pregnancy. We identify key features in the journey of pre-pregnancy and prioritize feature development.

Competitors Research

Gathering insights from the family planning apps focusing on conceiving as the first step.

How do we help both male and female to navigate and understand that all the aspect of the lifestyle helps to plays a part in conceiving

In the beginning phase, we will be focusing on the female user to educate them and help them to log their period and symptoms. In the next phase, we will focus on the lifestyle and biological aspects of a couple to help one another.

User Testing

Test the user interaction: adding their period date, logging their symptoms, seeing their fertility summary
Gather pain points and expectations of the flow
Any missing information/features that the user wants to see in this program

Final Design

Results

Retention rate had increased since the launch. Almost 45% of users (3k+) have returned 4 to 5 times in 7 weeks

Other Feature Exploration

Health Journey

Know my overall health - mental, physical, biological, nutritional
Track to see my health performance
Be guided to a healthier life
Be incentivized to stick to healthy habits

Our unique proposition

Step-by-step monitoring from doctors
Wide range of conditions

HMW make users experience doctors' presence and guidance easily

Tracking with analysis and insights data that are relevant to the users
Doctors/assistants are able to initiate insights or messages
Entry points to reach out to doctors when poor health performance