Jan 2018 - Jul 2019 | NTUC Link

Plus! App

A NTUC lifestyle rewards program where you can enjoy deals, digital stamp cards with Plus! Partners and check your LinkPoints wherever you go.

Problem:

• Even though Singaporean view Plus! as trustworthy, the brand is boring and traditional

• There is no digital touchpoint to engage with Plus! member except through the physical cards and website

• Member can only track and manage LinkPoints through FairPrice’s checkout counter

Becoming Plus! Member

One specific issue we faced is customers having difficulty in becoming a Plus! member and logging in to check LinkPoints:

• Customers were not keen to fill up the 21 questions in order to register

• Users profile were not fully captured and accurate in our data.

• NRIC was the only unique identifier
  
  

Exploring and sketching out different case scenarios

Objective: Get customers to register and log in seamlessly and fast to track and manage LinkPoints

Together with another designer, we identify and discuss with the core team to reduce the number of question asked in the registration. Next, we map out all the different case scenarios and potential solutions before proposing it to the core team. We also explored ideas on making the login and registration friendly and fun.

Product iteration after workshop and user testing

Together with a researcher, we created an interactive prototype to conduct user interviews and gain feedback from them. With these feedbacks, we refined it and tested it again to minimise potential risk. I also conducted a workshop among the core team and stakeholders to go through different scenarios.

Final Results

Other key feature of the App that I am involved in the process of design iteration

Check LinkPoints

Redeem rewards

Cardless LinkPoints transaction using QR code

Plus! Branding